Engaging children and parents

School staff reported that an important objective of Future Ready was to engage parents in the programme.

In Kenya, parents play an influential role in helping their children to develop in the context of complex cultural norms. In Kiambu School for Boys, the schools worked with local communities to build support for the programme, actively explained it at social gatherings and appointed parent ambassadors to champion the new approach to career guidance.

In kayole for Girls, the school realized a need to adapt to parents’ preferred communication styles to increase the likelihood of engagement. For example, the school transferred some of the content from the e-learning platform to WhatsApp voice notes, increasing parents’ engagement and buy-in.